Why Dazzle Dry Hits Different: The Revolutionary Nail System Changing Everything
Essential Knowledge: What You Need to Understand
Q: What makes Dazzle Dry fundamentally different from other nail products?
A: Dazzle Dry air-dries completely in 5 minutes (no UV/LED lights), uses flexible chemistry that moves with your nails preventing chips, strengthens natural nails rather than damaging them, and removes easily without harsh processes—solving every major nail product problem simultaneously.
Q: Can Dazzle Dry really compete with gel for longevity without UV curing?
A: Yes! The complete 4-step system provides 7-14 days of chip-free wear through innovative flexible formula chemistry rather than rigid UV-cured hardness—different mechanism, comparable or better results, zero UV exposure or damage.
Q: Why are nail professionals and clients calling Dazzle Dry “game-changing”?
A: It delivers professional results (long wear, high shine, durability) while being healthier than gel (no UV damage, easy removal), faster than traditional polish (5-minute dry time), and actually improving natural nail condition over time—the complete package no other product offers.
Let me tell you about the moment Dazzle Dry made me question everything I thought I knew about nail products. A longtime client with chronically weak, peeling nails came in frustrated—gel damaged her nails, regular polish chipped within hours, and she was ready to give up on manicures entirely. I suggested trying Dazzle Dry, skeptical myself but willing to explore options. Five minutes after application, her nails were completely hard—genuinely dry, not “mostly dry.” Two weeks later, she returned amazed. Not only had her manicure lasted without a single chip, but her natural nails underneath looked healthier than they had in years.
“This is different,” she said, examining her nails with wonder. “This actually works AND helps my nails?” That’s when I understood: Dazzle Dry isn’t just another nail product—it’s a fundamental rethinking of how nail products should work. After three years using Dazzle Dry extensively, I’ve watched it transform nail care for clients who thought they were out of options. Today, I’m sharing exactly why Dazzle Dry hits different and why it’s revolutionizing professional and at-home nail care.

Understanding Dazzle Dry: A Different Approach Entirely
Before we explore why Dazzle Dry is revolutionary, let me clarify what it actually is—because it’s not just “another polish brand” but an entirely different chemical approach to nail coating.
What Is Dazzle Dry?
Dazzle Dry is a complete four-step nail lacquer system using proprietary flexible resin technology that air-dries to a hard, durable finish without UV/LED curing or harsh chemicals.
The Dazzle Dry Four-Step System:
| Step | Product | What It Does | Why It Matters |
|---|---|---|---|
| Step 1 | Base Coat | Creates flexible foundation bonding to natural nail | Prevents lifting, allows nail movement, builds durability |
| Step 2 | Color (2 coats) | Provides pigment with flexible formula | Maintains color intensity without brittleness |
| Step 3 | Top Coat | Seals system with protective glossy layer | Provides shine, chip resistance, and cohesive finish |
| Step 4 | Quick Dry | Accelerates air-drying to 5 minutes | Enables immediate activity without smudging |
Each component is specifically formulated to work with the others—this isn’t interchangeable with other brands. The system works because of the chemistry between all four products.
At Gateway Nail Spa, when we explain Dazzle Dry to clients, we emphasize it’s a complete system, not just polish—using all four steps in the correct order is essential for achieving the revolutionary results the product is known for.
How Dazzle Dry Chemistry Differs
The fundamental innovation is the flexible resin technology that makes Dazzle Dry behave completely differently than traditional polish or gel.
Traditional Polish Chemistry:
- Hard, brittle formula that cracks with nail flexing
- Relies on slow air-drying leaving it vulnerable during drying
- Sits on nail surface without significant bonding
- Chemical solvents evaporate leaving pigment and resin
Gel Polish Chemistry:
- Photo-initiator molecules requiring UV/LED light activation
- Creates rigid, hard coating that doesn’t move with nail
- Strong chemical bonding requiring aggressive removal
- Cures through light exposure, not air-drying
Dazzle Dry Chemistry:
- Flexible resin molecules that move with natural nail expansion/contraction
- Rapid air-drying through advanced solvent evaporation technology
- Chemical bonding to nail that remains flexible rather than rigid
- Multi-layer system where each component enhances others
Understanding why more people are choosing Dazzle Dry requires recognizing this isn’t incremental improvement—it’s fundamentally different chemistry achieving results traditional approaches couldn’t.
The 5-Minute Dry Time: Freedom Reimagined
This single feature—genuine 5-minute complete drying—transforms what’s possible with nail services and eliminates the most frustrating aspect of traditional polish.
What “5-Minute Dry” Actually Means
When I say Dazzle Dry is completely dry in 5 minutes, I mean genuinely, absolutely, thoroughly hard—not “dry enough to be careful” but actually cured as if it had been applied hours ago.
The Dazzle Dry Drying Process:
- Minute 1-2: Surface begins hardening from outside in
- Minute 3-4: Deep layers solidify throughout all coats
- Minute 5: Complete curing—genuinely hard and smudge-proof
- Result: Nails as hard as if they’d been painted yesterday
What This Enables Immediately:
| Activity | Traditional Polish | Gel Polish | Dazzle Dry |
|---|---|---|---|
| Texting/phone use | Wait 30+ minutes | Instant after UV cure | 5 minutes |
| Opening doors | Extreme caution 60+ minutes | Instant after UV cure | 5 minutes |
| Using restroom | Nearly impossible first 30 minutes | Instant after UV cure | 5 minutes |
| Putting on jewelry | Wait 60+ minutes | Instant after UV cure | 5 minutes |
| Driving | Careful grip 30+ minutes | Instant after UV cure | 5 minutes |
| Going to sleep | Risk sheet marks if under 3 hours | Instant after UV cure | 5 minutes |
| Normal life activities | Resume cautiously after 1-2 hours | Instant after UV cure | 5 minutes |
The Freedom Factor:
This isn’t just convenience—it’s lifestyle transformation. Consider what traditional polish drying time costs:
- Time waste: 30-90 minutes of careful, limited activity
- Anxiety: Constant worry about smudging
- Ruined manicures: Wasted money and time on immediately damaged nails
- Schedule restrictions: Planning entire day around manicure drying
- Activity limitations: Skipping tasks or awkward accommodations
Dazzle Dry eliminates all of this. After experiencing Dazzle Dry polish so good people try it at home, clients consistently tell me the 5-minute dry time alone justifies switching—everything else is bonus.
No UV/LED Light Required: Health Implications
Beyond convenience, air-drying eliminates UV/LED exposure that gel requires—and the health concerns that come with it.
UV/LED Light Concerns Eliminated:
- Skin aging: Repeated UV exposure causes premature aging of hands
- Pigmentation: Dark spots and uneven skin tone from light exposure
- Cancer risk: Debate continues about UV nail lamp safety
- Skin sensitivity: Some people react badly to UV/LED exposure
- Time under lights: Cumulative exposure over years of regular gel manicures
With Dazzle Dry, you simply wait 5 minutes in normal air—no lights, no exposure, no concerns. For clients with skin cancer history, photosensitivity, or simply preferring to avoid unnecessary UV exposure, this is genuinely meaningful health advantage.

The Flexible Formula: Why It Prevents Chipping
This is where Dazzle Dry’s innovation really shines—the flexible chemistry that moves with your nails instead of cracking under stress.
Understanding Natural Nail Behavior
Your nails aren’t static—they expand and contract continuously throughout the day based on hydration, temperature, and activity.
Natural Nail Movement Patterns:
- Water exposure: Nails absorb water, expanding significantly
- Drying: Nails contract as water evaporates
- Temperature: Heat causes expansion, cold causes contraction
- Humidity: High humidity keeps nails expanded, dry air contracts them
- Activity: Pressure and stress cause micro-flexing
- Growth: Continuous slow growth creates movement
Why Traditional Products Fail:
Traditional polish: Hard, brittle formula cracks when nails flex
Gel polish: Rigid cured structure doesn’t accommodate movement, eventually lifting or cracking
Both approaches try to prevent chips through hardness—but hardness without flexibility is brittleness. That’s why both chip, crack, or lift when nails move naturally.
Dazzle Dry’s Flexible Resin Technology
Dazzle Dry takes the opposite approach: instead of trying to be harder than nail movement, it flexes WITH the movement.
How Flexible Formula Prevents Chipping:
| Nail Movement | Traditional Polish Response | Gel Polish Response | Dazzle Dry Response |
|---|---|---|---|
| Water expansion | Cracks from stretching | Eventually lifts at edges | Flexes with expansion |
| Drying contraction | Peels or chips | Remains rigid (may lift) | Contracts with nail |
| Impact/pressure | Chips immediately | Eventually cracks | Absorbs impact |
| Temperature change | Becomes brittle, cracks | No flexibility, stress builds | Adapts to change |
| Daily flexing | Progressive cracking | Rigid—stress accumulates | Continuous accommodation |
Real-World Durability:
I’ve seen Dazzle Dry manicures withstand:
- Healthcare workers’ constant hand washing
- Parents managing children with endless water exposure
- Athletes’ sweaty workouts and swimming
- Food service workers’ dishwashing and chemicals
- Manual laborers’ physical demands
- Office workers’ constant typing
The flexible formula doesn’t just survive these activities—it thrives through them because it’s designed for real life rather than perfect conditions.
The 7-14 Day Wear Reality
With the complete system properly applied, Dazzle Dry provides genuinely impressive wear time—comparable to gel without the UV exposure or difficult removal.
Wear Time Factors:
- Application quality: Proper technique crucial for maximum longevity
- Complete system use: All four steps necessary for advertised results
- Natural nail condition: Healthier nails provide better foundation
- Lifestyle demands: Gentle activities extend wear, harsh use shortens
- Proper prep: Clean, dry, oil-free nails essential for bonding
- Home care: Moisturizing hands without oil on nails maintains wear
Typical Wear Experiences:
- 7-10 days: Average for most people with normal activities
- 10-14 days: Achievable with excellent application and gentle lifestyle
- 5-7 days: Expected with very demanding hand use
- 14+ days: Possible but rare—usually removal for new color desired by then
Even at the lower end, 5-7 days significantly exceeds traditional polish’s typical 1-3 day wear before noticeable chipping.
The Health-Forward Formula: What’s NOT Inside
In an era of increasing awareness about cosmetic chemical safety, Dazzle Dry’s clean formula is compelling reason people are switching.
The Toxic Trio (and Beyond) Absent from Dazzle Dry
What Dazzle Dry DOESN’T Contain:
| Harmful Chemical | What It Is | Why It’s Concerning | Present in Dazzle Dry? |
|---|---|---|---|
| Formaldehyde | Preservative and hardener | Known carcinogen, respiratory irritant | NO |
| Toluene | Solvent | Developmental toxicant, neurological effects | NO |
| Dibutyl Phthalate (DBP) | Plasticizer | Endocrine disruptor, reproductive toxin | NO |
| Formaldehyde resin | Related to formaldehyde | Allergenic, potentially toxic | NO |
| Camphor | Plasticizer | Toxic in high doses | NO |
| Xylene | Solvent | Neurological and developmental effects | NO |
| Parabens | Preservatives | Endocrine disruption concerns | NO |
| Triphenyl Phosphate (TPO) | Plasticizer | Endocrine disruptor | NO |
Additional Clean Credentials:
- Vegan: No animal-derived ingredients
- Cruelty-free: Never tested on animals
- Hypoallergenic: Formulated to minimize allergic reactions
- Non-toxic: Free from known harmful chemicals
- Pregnancy-safe: Considered safe for pregnant women (though always consult your doctor)
At Gateway Nail Spa, we have many clients who specifically seek Dazzle Dry because of chemical sensitivities, pregnancy, or simply preferring to minimize exposure to questionable ingredients. The clean formula makes professional manicures accessible to people who previously avoided them.
Actually Strengthening Natural Nails
Perhaps the most remarkable aspect: Dazzle Dry is formulated to improve natural nail condition rather than compromise it.
How Dazzle Dry Strengthens Nails:
- Protective barrier: Shields nails from environmental damage
- Moisture retention: Prevents excessive drying and brittleness
- Flexibility training: Gentle flexing strengthens without damaging
- No harsh chemicals: Absence of damaging ingredients allows healing
- Easy removal: Gentle removal prevents trauma with each change
- Breathable formula: Allows moisture exchange unlike rigid gel
Real Nail Health Improvements:
Long-term Dazzle Dry users consistently report:
- Previously weak nails becoming noticeably stronger
- Peeling layers resolving over months of use
- Increased nail length achievable without breaking
- Improved nail texture and appearance
- Reduced brittleness and flexibility increase
- Overall healthier-looking nail beds
After a year of Dazzle Dry use, many users find their natural nails in better condition than when they started—the opposite of gel’s typical outcome. This is revolutionary in professional nail products.

The Easy Removal: Respecting Your Natural Nails
While longevity is valuable, easy removal without damage is equally important—and this is where Dazzle Dry particularly excels compared to gel.
The Removal Process: Gentle and Quick
Dazzle Dry removes easily with regular acetone or proprietary nail prep liquid—no soaking, no scraping, no trauma.
Dazzle Dry Removal Steps:
- Saturate cotton pad with acetone or Dazzle Dry Nail Prep
- Wipe each nail with moderate pressure—polish dissolves immediately
- Repeat if needed for stubborn areas (rare)
- Wash hands removing acetone residue
- Moisturize with cuticle oil and hand cream
Total time: 2-3 minutes per hand with zero damage
Comparing Removal Methods
| Removal Aspect | Traditional Polish | Gel Polish | Dazzle Dry |
|---|---|---|---|
| Time required | 1-2 minutes | 15-25+ minutes | 2-3 minutes |
| Products needed | Acetone or remover | Acetone, wraps, foil | Acetone or prep liquid |
| Technique | Simple wiping | Soaking, scraping, filing | Simple wiping |
| Damage risk | Minimal | Moderate to high | Minimal |
| Natural nail feel after | Normal | Often thin, sensitive | Normal |
| Can do at home safely | Yes | Risky—damage common | Yes |
The Long-Term Impact:
With gel, each removal slightly thins natural nails through aggressive filing and scraping. Over years of regular gel use, many people experience:
- Progressively thinner, weaker nails
- Increased sensitivity and pain
- Peeling and splitting
- Requirement for “breaks” to recover
With Dazzle Dry, removal is so gentle that nails don’t accumulate damage over time. You can wear it continuously for years maintaining natural nail health—the way nail products should work.
DIY Removal Confidence
Unlike gel, where DIY removal often causes severe damage, Dazzle Dry removes so easily that home removal is genuinely safe.
At-Home Removal Success:
This accessibility means:
- Freedom to change colors whenever desired
- No dependence on salon appointments for removal
- Ability to travel without worrying about growing out gel
- Economic savings on removal appointments
- Reduced temptation to peel or pick (which damages nails)
Many clients alternate between professional Dazzle Dry application and home removal/reapplication—flexibility impossible with gel.
The Professional Finish: Salon Quality Results
Despite all the health and convenience advantages, Dazzle Dry doesn’t compromise on the aesthetic results people love from professional nail services.
The High-Gloss Signature Finish
Dazzle Dry’s top coat creates a deep, glass-like shine comparable to gel without UV curing.
Why the Finish Looks Professional:
- Depth of shine: Multi-layer system creates dimensional gloss
- Color richness: Pigment intensity rivals gel polish
- Smooth surface: Self-leveling formula minimizes brush strokes
- Lasting gloss: Maintains shine throughout entire wear period
- Photo-ready: Looks freshly applied in photos days later
Confidence Through Appearance:
Well-maintained, glossy nails affect professional and social confidence:
- Professional settings: Detail-oriented, polished appearance
- Social situations: Pride in hand appearance encourages gesturing
- Special events: Photo-worthy nails without pre-event salon panic
- Daily life: Consistent beauty without constant maintenance
At Gateway Nail Spa, clients regularly express surprise that air-dried polish can look as good as gel—it challenges assumptions about needing UV curing for professional results.
Color and Finish Variety
Dazzle Dry offers extensive color range with various finish options enabling personal expression and style matching.
Available Options:
- Classic colors: Timeless reds, pinks, nudes, berries
- Fashion colors: Trendy seasonal shades updated regularly
- Neutrals: Professional beiges, taupes, soft colors
- Bold brights: Saturated vivid hues for statement looks
- Deep shades: Rich wines, navies, dramatic darks
- French manicure: Traditional or modern variations
- Finish options: Traditional glossy, modern matte, shimmer effects
Styling Flexibility:
The combination of 7-14 day wear with easy removal creates unique flexibility:
- Change colors frequently without nail damage
- Match manicures to specific events or outfits
- Experiment with trends without long-term commitment
- Coordinate with seasonal wardrobe changes
- Express creativity without harsh removal consequences
Nail Art Compatibility
While Dazzle Dry works beautifully as solid color, it also accommodates nail art for creative expression.
Nail Art Applications:
- Hand-painted designs over Dazzle Dry color base
- Stamping techniques for patterns and images
- Accent nails with different colors or finishes
- French tips and variations
- Subtle embellishments with appropriate adhesion
- Layered effects using multiple Dazzle Dry products
The durable finish holds nail art throughout the wear period without chipping or dulling.
Why Dazzle Dry Is Gaining Momentum Now
Several cultural and practical factors converged making Dazzle Dry increasingly popular across different demographics.
The Clean Beauty Movement
Growing awareness of cosmetic ingredients and their health impacts drives consumers toward cleaner formulations:
- Ingredient transparency: People researching what they put on their bodies
- Chemical avoidance: Preference for non-toxic options when available
- Pregnancy and health: Clean products during vulnerable periods
- Long-term thinking: Considering cumulative exposure over lifetime
- Environmental consciousness: Preferring safer ingredients for planet
Dazzle Dry’s clean formula aligns perfectly with these values while not compromising performance.
The Gel Damage Backlash
As gel popularity peaked, cumulative damage became evident—many people’s nails suffered from years of harsh gel removal:
- Thin, weak nails requiring lengthy recovery
- Painful sensitivity from over-filing
- Peeling and splitting from repeated trauma
- Frustration with damage-recovery cycles
Dazzle Dry offers gel’s benefits (long wear, professional finish) without the damage, attracting people seeking alternatives.
The Time-Conscious Professional
Modern life leaves little time for extended beauty maintenance:
- 5-minute dry time: Respects busy schedules
- 7-14 day wear: Reduces maintenance frequency
- Easy removal: No complicated removal appointments needed
- At-home capability: Professional results without salon dependence
For working professionals, parents, students, and anyone with demanding schedules, Dazzle Dry provides realistic beauty maintenance.
The Natural Nail Health Priority
Increasing emphasis on nail health rather than just appearance:
- Desire to strengthen rather than damage natural nails
- Long-term thinking about nail condition
- Rejection of products requiring “recovery breaks”
- Preference for sustainable nail care practices
Dazzle Dry’s nail-strengthening properties align with this wellness-focused approach to beauty.

Creating Your Dazzle Dry Routine
Understanding the benefits, let’s discuss establishing a routine that maximizes Dazzle Dry’s revolutionary performance.
Proper Application: The Key to Results
Dazzle Dry’s impressive performance requires proper application technique—shortcuts compromise results.
Critical Application Steps:
- Nail preparation: Clean, dry, completely oil-free nails essential
- Base coat: Thin, even layer covering entire nail including edges
- Dry time: Allow each layer adequate air-drying before next
- Color coats: Two thin coats better than one thick application
- Top coat: Complete sealing including free edge
- Quick dry: Final accelerator ensuring 5-minute complete cure
Common Application Mistakes:
- Oily nails: Residual oils prevent proper bonding
- Thick coats: Slow drying, increase chipping risk
- Skipped edges: Unsealed edges lift and chip quickly
- Incomplete system: Using only some steps, not all four
- Rushed process: Not allowing adequate drying between coats
- Wrong products: Mixing with non-Dazzle Dry products
Professional vs. DIY Application:
Professional advantages:
- Expert technique ensuring optimal results
- Professional nail prep and assessment
- Guaranteed proper product application
- Immediate nail health evaluation
DIY advantages:
- Convenience of home application
- Cost savings over time
- Flexibility to change colors frequently
- Building skill and understanding
Both work excellently when done correctly—choose based on your comfort level, schedule, and budget.
Maximizing Wear Time
Between Application Care:
- Moisturize hands avoiding oil directly on nail surface
- Wear gloves for harsh chemical exposure
- Avoid nail tools preventing lifting from using nails improperly
- Cuticle oil application around nails, not on surface
- Gentle hand washing rather than excessive scrubbing
When to Remove/Reapply:
- Visible regrowth becoming obvious (typically 7-14 days)
- Any lifting or chipping occurs
- Desired color change
- Natural nails feel uncomfortable or constrained
- Special event requiring fresh manicure
Building Your Dazzle Dry Collection
Essential Starter Products:
| Product | Purpose | Investment |
|---|---|---|
| Base Coat | Foundation of system | $16-18 |
| 2-3 Color Options | Your preferred shades | $16-18 each |
| Top Coat | Protective glossy seal | $16-18 |
| Quick Dry | Accelerates 5-minute cure | $16-18 |
| Nail Prep | Proper nail preparation | $12-14 |
Total Initial Investment: $90-130 for complete system with multiple colors
While higher than drugstore polish, consider:
- Professional-quality results
- 7-14 day wear reducing application frequency
- Nail health benefits
- Longevity of products (bottles last many applications)
Cost Per Manicure:
With proper use, each bottle provides 30-50 applications depending on nail size. Cost per manicure: approximately $3-5, comparable to quality traditional polish but with vastly superior performance.
Frequently Asked Questions
Does Dazzle Dry really air-dry in 5 minutes or is that marketing hype?
It genuinely, completely, thoroughly air-dries in 5 minutes when the Quick Dry accelerator is applied. This isn’t “mostly dry”—it’s as hard as if applied hours ago. The Quick Dry product is essential; without it, drying takes significantly longer.
Can Dazzle Dry match gel polish for longevity and shine?
Yes, when the complete system is properly applied. The 7-14 day wear time and high-gloss finish are comparable to gel. The mechanism is different (flexible chemistry vs. rigid UV-curing), but the results are equivalent or better while being healthier for natural nails.
Why haven’t I heard of Dazzle Dry before if it’s so revolutionary?
Dazzle Dry is professional salon brand growing through word-of-mouth rather than massive advertising campaigns. It’s been around since 2003 but is experiencing surge in popularity as clean beauty awareness increases and gel damage concerns grow.
Is Dazzle Dry suitable for weak or damaged nails?
Absolutely—it’s particularly excellent for compromised nails. The flexible, non-toxic formula actually helps strengthen weak nails over time rather than further damaging them. Many people with nails too weak for gel find Dazzle Dry works beautifully while improving nail condition.
Can I use just the color without the complete system?
You can, but results won’t be revolutionary—you’ll essentially have nice traditional polish. The system works because all four products are chemically designed to work together. Using only color means you miss the flexibility, longevity, and quick-dry benefits that make Dazzle Dry special.
Where can I buy Dazzle Dry and is it only professional use?
Dazzle Dry is available through professional salons and select retailers (including online). While initially professional-only, it’s now accessible to consumers for home use. Many people get professional application initially, then maintain at home—the easy removal makes this practical.
The Dazzle Dry Revolution: Beauty That Works With Your Life
After three years of extensively using Dazzle Dry, I’ve come to believe it represents what nail products should have been all along—effective, healthy, convenient, and respectful of both your time and your natural nails.
The combination of 5-minute air-drying, flexible chip-resistant formula, clean non-toxic ingredients, nail-strengthening properties, 7-14 day professional wear, and easy gentle removal solves every major frustration with both traditional polish and gel. It’s not compromise—it’s having everything.
For the busy professional needing reliable manicures without time waste, the health-conscious person avoiding questionable chemicals, the gel-damaged nail owner seeking recovery, the parent whose hands are constantly in water, or simply anyone wanting beautiful nails that actually work with real life rather than against it—Dazzle Dry hits different because it was designed from the ground up with real people’s real needs in mind.
This isn’t incremental improvement on existing products—it’s fundamentally rethought chemistry achieving what traditional approaches couldn’t. That’s why it feels revolutionary. That’s why people who try it become believers. That’s why it hits different.
Whether you’re frustrated with chipping traditional polish, concerned about gel damage, seeking cleaner beauty products, or simply wanting nail care that respects your time and health—Dazzle Dry deserves serious consideration. The results speak for themselves once you experience the difference.
Ready to experience the revolutionary difference Dazzle Dry provides? Visit Gateway Nail Spa where our technicians are trained in proper Dazzle Dry application ensuring you get the full benefits of this remarkable system. Discover why so many people say “Dazzle Dry changed my nails forever.”
Dazzle Dry Quiz
✨ Your Dazzle Dry Profile ✨
You’re the perfect match for the world’s fastest-drying, longest-lasting clean polish system. Fresh color, fierce shine, and zero waiting — your manicure just became unstoppable. 🔥💅
Because your nails deserve products that work with your life, not against it—and your natural nail health matters more than any temporary beauty trend.
